Traceability in Agriculture
Microimage mobile/web based traceability gives the possibility of tracing back the product details to the farmer level. This will help to detect defects available with individual farmers’ crops and to improve the quality and the standards of the product. The successful implementation will ensure the customer satisfaction and higher international market share for exporters of Agri-goods and similar products which traceability could be applied.
Process
Beneficiaries
Processing/Exporting Companies
- Customer trust on product
- Feasibility of penetration to higher international market share
- Trace food processing problems
- Identify defect and advise farmers
- Possibility of analyzing data later for strategic, tactical and operational level management decisions
Farmers
- Receive specific defect reports on their crops
- High quality crops can give them higher price
- Possibility of knowing the source of the product
- High quality product
- Reliability
Customer
