Introduction

Microimage mobile/web based traceability gives the possibility of tracing back the product details to the farmer level. This will help to detect defects available with individual farmers’ crops and to improve the quality and the standards of the product. The successful implementation will ensure the customer satisfaction and higher international market share for exporters of Agri-goods and similar products which traceability could be applied.

Process

Beneficiaries

Processing/Exporting Companies
Customer trust on product
Feasibility of penetration to higher international market share
Trace food processing problems
Identify defect and advise farmers
Possibility of analyzing data later for strategic, tactical and operational level management decisions

Awards